Mechelen, Belgium, April 15, 2024 Spectricity, a leading innovator in spectral sensing solutions for mobile and consumer devices, is pleased to announce the appointment of David Yao as Vice President of Worldwide Sales. This key addition to the leadership leverages David’s extensive experience to steer the company through emerging markets and novel applications in spectral imaging.

David brings to Spectricity over 25 years of experience in global sales leadership and business development within the technology sector, most notably in semiconductor and materials companies. His expertise spans across Asia Pacific and Greater China regions, having held significant roles at Azumo, Keyssa, Nanoco Technologies, Cambrios, and other leading technology

In his new role at Spectricity, David will oversee the company’s sales operations, with a particular focus on key markets including Japan, Korea, Taiwan, China, and the United States. He will collaborate closely with the marketing, R&D, applications, and operations teams to execute company strategies, develop key customer relationships, and drive design-ins and design-wins to fuel the company’s revenue growth.

“I am honored to join Spectricity as Vice President of Worldwide Sales. Spectricity is redefining the imaging and video capture industry by offering a level of spectral data sophistication beyond traditional RGB imaging systems. This enables image signal processors and central processing units to more accurately match captured colors with those displayed, improve post-image processing, white point balancing, and object recognition, among other advancements. The integration of AI with Spectricity’s spectral data opens up endless possibilities, extending our reach into various applications such as smartphones, security cameras, DSLR cameras, IP cameras, advanced driver-assistance systems (ADAS), and AR/VR technologies.”
– David Yao, VP of Worldwide Sales, Spectricity

“David’s appointment comes at a crucial time as we continue to innovate and lead in spectral imaging technology. His wealth of experience and deep understanding of the global technology landscape will be invaluable as we expand our reach and bring our groundbreaking spectral sensing solutions to more devices and industries around the world.”
– Glenn Vandevoorde, CEO, Spectricity

With the introduction of the S1 spectral imager, Spectricity is at the forefront of enhanced photographic authenticity, enabling a multitude of applications that benefit from true color capture. The company’s drive to innovate the future of spectral imaging set it apart as a leader in this transformative technology.


About Spectricity

Spectricity is a fabless semiconductor company headquartered in Belgium, specializing in the development and manufacturing of spectral sensing solutions for consumer and mobile devices. Founded in 2018 as a spin-off from imec, Spectricity has quickly established itself as a pioneer in the field, driven by a deep patent portfolio and a commitment to innovation. With the aim of bringing true colors to all mobile devices, Spectricity’s technology promises to unlock new possibilities for accurate color photography, personalized cosmetics, e-commerce applications, and beyond.

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