Setting a new benchmark: Spectricity showcases ground-breaking smartphone camera color-matching technology in Las Vegas

Las Vegas, 08-January-2024 – Spectricity, the multispectral imaging solution provider for high-volume and mobile devices, is showcasing its ground-breaking color-matching technology by integrating the first multispectral camera in a smartphone enabling ‘true colors’ on smartphone photos.

  • Spectricity has integrated the first multispectral camera in a smartphone

Most of us have been disappointed for some time with our smartphone’s inability to replicate the colors we see, whether in a less-than-perfect picture of an amazing sunset, a poor skin tone, or a mismatched paint sample in the DIY store. This is because smartphones are, in essence, color-blind. They are unable to measure color accurately, due to faulty automatic white balancing that wrongly estimates the white point. These hopelessly random colors will be a thing of the past thanks to Spectricity’s multispectral camera.

  • True colors all the time, more accurate than the naked eye

Spectricity’s crucial breakthrough has been in its revolutionary “S1” multispectral camera which provides the information necessary for accurate color reproduction. It measures the spectrum of light at 16 wavelengths, in every pixel of the camera. This results in a better white point assessment, which in turn delivers true consistent colors. The camera can also assess colors more accurately than the naked eye giving a true color representation of everything from paint to skin tone. This spectral camera ends all guesswork: colors on smartphone photos will now be true to reality.

  • Ready for global breakthrough: this camera can be in any smartphone within 2 years

The delivery of consistent color is an issue recognized and acknowledged in the industry. With photography and camera capability being major drivers for smartphone upgrades, Spectricity’s innovation, which could be in every smartphone within two years, has created a great deal of interest. Currently being tested by almost every major smartphone manufacturer, it is set to have a significant commercial impact on the consumer devices industry.

Its application extends beyond mere aesthetics and far into e-commerce, as the development will allow more accurate assessment of the color of online purchases as well as true skin tone and foundation matching, virtual make-up try-on, accurate lipstick, hair dye matching, and expert advice from your phone.

Furthermore, the application of Spectricity’s camera offers far-reaching possibilities in the medical field: for example, online tracking of diseases and providing advice in the area of health and well-being can be improved with it.

Vincent Mouret, CEO of Spectricity, comments: “This camera brings unprecedented color accuracy from laboratory instruments to phones. In most cases, the detected color cannot be distinguished from the true color with the naked eye. Finally, your pictures can be color-consistent, and you can measure and save the true color of objects or skin with your phone. This opens the door to e-commerce for remote personalized cosmetic and retail use cases.”

Jonathan Borremans, CTO of Spectricity adds: “Every smartphone vendor confirms the problem and is struggling to solve the issue. Spectricity is in pole position to deliver the technology to solve the issue. By 2026 these spectral cameras are expected to become mainstream in every phone, as predicted by Yole Development.”

Yole Development is a leading market research, technology, and strategy analysis company.

About Spectricity

Spectricity was incorporated in 2018 and is backed by international VCs to bring spectral imaging to mobile devices. With 35 employees, Spectricity has offices in Belgium, the USA, Taipei, Shanghai and Malaysia.

The S1 is currently under evaluation by major smartphone makers. EVKs are available for device manufacturers driving large volumes.