Mechelen, Belgium, August 15, 2024 — Spectricity, the fabless semiconductor company specializing in multispectral sensing solutions, has recently appointed Henrik Andersen as Chief Marketing Officer. In this role, Henrik will lead the go-to-market strategy and manage key partnerships to enhance product visibility and drive business growth.

Henrik holds a Master’s degree in Engineering from the Technical University of Denmark and a PhD in Physics from the National University of Singapore. Henrik has a diverse work experience spanning various industries and roles primarily in start-ups, excelling in accelerating emerging businesses from the marketing angle.

In Henrik’s new role at Spectricity, he will oversee the Program Management, Corporate Marketing, and Technical Marketing. Henrik is in charge of new product introductions and strategic marketing to increase market share. He will collaborate closely with Sales and Engineering teams to translate and champion the market requests.

“I am pleased to join Spectricity as Chief Marketing Officer. My attention will be focused on creating meaningful value-chain partnerships, bringing our products to market, and working with key customers to define the next generation products” – Henrik Andersen, CMO, Spectricity

“Spectricity’s solutions are the fruit of 15 years of R&D. The marketing team plays a crucial role in bringing our product to market by engaging with key customers and developing novel applications through partnerships. I am confident that Henrik’s expertise and leadership will bring our marketing to the next level.” – Glenn Vandevoorde, CEO, Spectricity

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